Read the answers to some of our most commonly-asked questions.


No. Although we generally meet clients at our offices, we also conduct meetings via video conferencing. All clients are required to be UK resident.

You will not have to pay for an initial meeting; they are confidential and provided at our expense.

At the initial meeting we provide our terms and conditions and ask you to provide identification. This does not obligate you to take matters further. After the meeting, we will send you an initial outline that details your plan of action and our fee proposal.

Get in touch by calling 0203 427 3205 or emailing


In the increasingly complex world of financial decisions, we can simplify the complex and guide you on your journey. We make bespoke recommendations and take responsibility for the advice we give.

Our Chartered Financial Planner,  Jonathan Attenborough, provides the advice.

Yes. As Independent Financial Advice firm, our allegiance is to you; not the product provider. Because we are unrestricted, we can recommend products from the whole market.

Yes, we are authorised and regulated by the FCA. You can find our entry on the FCA register by clicking here.

We are an appointed representative of Parallel Lines – The Advisor Collective (  We are a 50% shareholder working in partnership with the other shareholder. Parallel Lines provides the compliance and administrative infrastructure which enables us to trade. As one client described it: “Waymark is small enough to give a personal service, but gives confidence by being part of a larger group.”

We operate on a team basis. Although you will have a named adviser, you can speak to any of the paraplanning team for guidance.

In the unlikely event that Waymark is no longer in business, you can appoint another firm to advise you. Your file would be passed on to your new adviser for continuity purposes. Waymark does not hold any client monies: all policies are held in your own name and all investments are held in your name by a platform or custodian.

We take the security of your data seriously.  As well as complying with the Data Protection Act and GDPR we have been independently certified by Cyber Essentials. Cyber Essentials is a government backed scheme which covers everything our business should do to protect itself from cyberattacks.


You will not have to pay for an initial meeting; they are provided at our expense.

All initial fees are flat. Depending on the service you require, ongoing work can be flat or a fixed percentage. You will receive a fee proposal before we proceed with any fee-based work.

With protection policies, commission is due, but we give you the option of paying commission or taking a rebate and paying a flat fee.

Where we can demonstrate intermediation (e.g. if we recommend a pension, ISA or protection contract), VAT is not payable.